Sep 2016 - The New Generation Hyundai i30 is the DNA car for Hyundai Motor representing the core of the Hyundai brand in Europe.
Hyundai Motor sets a new milestone and shifts customer perception of Hyundai as a brand that is European at heart. Available in early 2017, the New Generation i30 is Hyundai Motor’s answer to changing contemporary values and customer attitudes on technology driven solutions, individuality in style and flexibility.
“We have listened closely to customer needs in redefining our offer to create a car for everyone. It’s the new people’s car: Accessible, appealing in design and great to drive,” comments Jochen Sengpiehl, Vice President Marketing at Hyundai Motor Europe. “With up-to-date infotainment and connectivity features we offer everything today’s digital natives and modern customers expect.”
The New Generation i30 is a smart choice for those seeking an appealing design, high build quality, an efficient and dynamic ride and a state-of-the-art safety package. The new i30 comes with more active safety features than any other Hyundai vehicle and its long-term reliability is guaranteed by the unique and industry-leading 5-year unlimited mileage warranty.
“To create a car for everyone, we focused on a wide range of different people,” explains Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, “So the design is an evolution of Hyundai Motor’s design language with natural flowing lines, refined surfaces and a sculpted body to create a timeless appearance.”
A comfortable and dynamic driving experience with a large choice of efficient and dynamic powertrains, the New Generation i30 supports very agile and responsive handling and is the first Hyundai car to feature the new turbo-charged petrol engine, the 1.4 T-GDI with 140 PS.
The New Generation i30 is more than just one model. It will become a family of unique products united by a timeless and balanced design perfectly harmonised and coherent for every body type. The New Generation i30 family will feature the first high performance model under Hyundai Motor’s N brand which will go into production in 2017.
The European Success Story: Hyundai Motor’s DNA Car for Europe
Hyundai Motor is still a young brand in Europe. About 25 years ago, in the 1990s the company entered the European market with affordable and practical cars that customers mainly bought for their price. Those days are over. Adapting to customer demands quickly, leading to fast sales growth, Hyundai Motor now aims to become the number one Asian car brand in Europe.
This strategy began when Hyundai Motor built up its European operations in order to fully adapt its business to the European market by opening production facilities in Turkey in 1997 and the Czech Republic in 2008. These two factories alone have a total production capacity of more than 500,000 cars per year. They fulfil the highest quality standards to meet European customers’ expectations, enabling Hyundai Motor to deliver an industry-leading peace of mind package: a 5-year unlimited mileage warranty.
Further evidence of Hyundai Motor’s commitment to the European market and the company’s focus on European customers in terms of style, technology and driving performance is the European R&D and Design Centre. It began in 1995 with two people tuning cars and giving feedback on the preferences of European customers to the global headquarters in Korea. In 2003, a new centre for design and engineering was opened in Rüsselsheim which strengthened operations and now employs more than 300 employees.
Ten years later, in 2013, Hyundai Motor took the next step in opening the largest testing centre on the Nürburgring to fully assess the quality, durability and performance of Hyundai vehicles. Accelerated and outstanding durability testing with the new 1.4 T-GDI alone over a distance of 10,000 km at 95% of limit on the Nürburgring corresponded to 150,000 kilometres on public roads in regular usage. Since its opening, Hyundai Motor has tested 40 cars over 20,000 laps on the Nordschleife, resulting in 416,000 kilometres and equalling 6.25 million kilometres of customer usage.
The stronger focus on European preferences has paid off. Design is the number one buying reason for the second-generation i30 (about 400,000 cars sold in Europe up to now) and is consistently the top reason why European customers choose to buy Hyundai.
Today, Hyundai Motor sells cars in 31 European countries through 2,500 outlets. 90% of the vehicles Hyundai Motor sells in Europe are models designed, engineered, tested and manufactured in Europe to meet the needs of European customers.